Powerful Partnerships

"If you want your customers to see you as a partner, rather than a mere vendor, 'let's build this together' is a superior proposition to 'buy this from me.'"


Sounds advice between vendors and customers, as well as associations and their members and any organization looking to partner or collaborate with another.

Powerful partnerships result from co-creation, not from one individual or one organization with an idea being able to co-opt or coerce potential partners and "make them believe it was their idea."