BFF Alert

Before you send out a letter and stack of material ...

before you invite me to be your friend on Facebook or join your network on LinkedIn ...

before you type in your letter or email to me something along the lines of "it was so good to spend some time with you at the meeting last week" ...

you might want to think about whether or not I was actually at the event and whether or not we ever met or spoke.

Just because my name was on the list doesn't mean I actually made it to the event (I didn't), that we met (not a chance), or that we had a pleasurable interaction (perhaps in your fantasy life).

When you take any of the actions listed above solely working off the pre-registration list for a meeting, you run the risk of using really personal language in the most impersonal and generic (and in my book, offensive) way.