December 1, 2009

Just One Statement

Here's the one simple statement planners should ask potential conference attendees to complete:

I could achieve better results in my job if I knew how to/was more capable of _______.

That simple act would probably yield more useful insights and convey more about the sessions and formats that should be included in a conference agenda than most of the surveys currently being used.

1 comment:

Fiona Leonard said...

It's like the one question all customer service support people should ask "How would you like me to solve the problem?"

Research has shown that the asker will almost always come up with a cheaper, quicker, simpler solution. And they'll be happy when they get it!