March 1, 2010

It's About Time

7 a.m. Delta first class cabin snack basket contents:  peanuts, pretzels, Sun Chips, Reese's Peanut Butter Cups, Twix, spice cookies, apples, and bananas.

7 p.m. Delta first class cabin snack basket contents:  peanuts, pretzels, Sun Chips, Reese's Peanut Butter Cups, Twix, spice cookies, apples, and bananas.

Not a single thing different. Consistency is admirable except when variety or different is more desired.

Delivering value requires timely tactics or responses that support timeless or enduring principles, not just doing the same thing over and over again regardless of the circumstances in which your members or customers find themselves.

Easier for you does not usually translate into better for those you serve.

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