Two Evaluation Questions We Should Be Asking

We need to measure lasting impact/change, not just immediate satisfaction and awareness.  Doing so makes anyone planning meetings and conferences a greater strategic asset to their organization.  Here are two simple questions to ask in a post-event evaluation that love you in the right direction.

Please complete the following blank fields.  
Be as specific as possible. 

As a result of attending XYZ conference, I:

Shared the following ideas with colleagues:

Implemented the following:

Achieved these improved results:

The idea(s) and/or presenter(s) that have had the most 
staying power with me are … because they ...

Note that by changing the wording slightly, these same questions could be asked about an association member's overall affinity for the organization and the value it offers.