We need to measure lasting impact/change, not just immediate satisfaction and awareness. Doing so makes anyone planning meetings and conferences a greater strategic asset to their organization. Here are two simple questions to ask in a post-event evaluation that love you in the right direction.
Please complete the following blank fields.
Be as specific as possible.
As a result of attending XYZ conference, I:
Shared the following ideas with colleagues:
Implemented the following:
Achieved these improved results:
The idea(s) and/or presenter(s) that have had the most
staying power with me are … because they ...
Note that by changing the wording slightly, these same questions could be asked about an association member's overall affinity for the organization and the value it offers.