To make new or better I behest
Thou shalt not dally nor rest
Start thinking big now
Use your existing know-how
And put your ideas to the test.
Innovators call it rapid-prototyping. In Built to Last, Jim Collins and Jerry Porras describe Trying a Lot of Stuff and Seeing What Works. Broadway denotes them as preview performances. Software developers call it beta-testing.
Call it what you will, but organizations must move beyond analysis paralysis and release pilot efforts in which real-life members and consumers interact real-time with the program or service being created and offer feedback to hep refine the initial iterations. This is particularly true when you operate in a fast-paced, competitive landscape.
So get comfortable with sharing works in progress as it is the only way your work will progress.