November 14, 2011

Leadership Limerick: Time for Hybrid Highs

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts.

Some people like to learn online
For them, this medium is fine

Others best engage face-to-face
For them that’s the only place.

Mixing both is the future goldmine.

Increasingly effective conference design is not about face-to-face OR virtual, but about the AND.  Any virtual event might also benefit from an in-person option, and any face-to-face meeting should explore how to incorporate virtual participation.

As Harvard economist Ed Glaeser notes, "Communications technology and face-to-face interactions are complements like salt and pepper rather than substitutes like butter and margarine.”


Smart conference designers are thinking about the virtual and face-to-face components that complement their overall strategy and that their participants will compliment.

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