May 8, 2012
My Simple Business Blueprint
For the first five years I was a co-founder and partner (with Karyn Nishumura Sneath) of a leadership development practice called like minded people. Since 2002 I have been flying solo as the president and CEO of Idea Architects. And I have a confession to make.
I've never created a business plan.
I don't set annual goals or goals for any other timeframe.
I don't actively monitor current financial projections compared to the same time last year.
I don't spend any money on advertising.
I don't try to get a certain # of clients or hit certain revenue targets.
In other words, I don't do much of what many people would say is required in order to be successful in business. But after 20+ years, I'm OK with the approach Karyn and I initiated and that I've continued in my own work, a framework influenced by the many mentors and role models I've been fortunate to have in my professional career.
Do good work.
Price it fairly.
Be generous to others. Share.
Keep learning. Diversify sources.
If the contracting is painful, the work will be worse. Take a pass.
The best self-promotion is your work.
Don't discount price. Add more value.
Never violate core values.
Don't do work for/with mean people.
Contribute and help advance the profession and other professionals.
Your mileage might vary, particularly if you have a need to make a whole lot of money fast. But if you want to be around for the long haul, you could do a lot worse than these principles.