Common Sense that's Not So Common

Stop worrying if it’s been done

“The wish to attempt only what has been proven creates a life of imitation. We may declare we want to be leaders, but we want to be leaders without taking the risk of invention.”
—Peter Block

Act with authenticity: be you

"A good product is not enough; consumers today are also looking for soul -- and soul is one thing you cannot invent. It has to be authentic."
--Laurie Coots, chief marketing officer of TBWA\Chiat\Day

Quit looking so much at others

"To me, searching for perfection isn't anywhere near as interesting as trying to find your own voice."
-- Charlie Trotter, chef and owner of Charlie Trotter's

Rethink relationships

"The best strategy for building a competitive organization is to help individuals become more of who they are."
-- Marcus Buckingham, co-author of Now, Discover Your Strengths

Use metrics that matter

"Financial measures tell you little, if anything, of what you need to know about your business."
-- Michael Hammer, consultant, author, and business leader

Commit to quality

"It's almost impossible for a shoddy product, a noxious company, or a crummy person to keep its, his, or her sad reality a secret anymore."
--Tim Sanders, author of Love Is the Killer App

Get ahead of the curve

"Waiting for customers to tell you what they need is like driving your car by looking in the rearview mirror."
-- Ali Kasikci, general manager of the Peninsula Beverly Hills hotel

Take more chances

"I don't want my tombstone to read, 'He did tolerable stuff for tolerable people because they paid him.'"
--David Maister, coauthor of First Among Equals: How to Manage a Group of Professionals

Embrace ambiguity

"Abandon the safety of structures. Forget tidy assumptions. Face up to the messy reality of the world. Revel in it."
--Kevin Roberts, CEO of Saatchi & Saatchi