A Takeaway on What You're Giving Away


Some organizations give away content,
hoping it gets you to join their community.

Some organizations give access to their community,
hoping you then purchase content.

Either could work, but doing both at the same time rarely will.

And it may very well be that neither your content nor your community as separate items is where your real value can be found.

Rather it may be in their intersection ... in the conversation your community has about your content and the new content that is created as a result.  

I wouldn't advise giving that away.

I would accelerate it and amplify it with great intention.

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